Rebrand Gene | Analysis of 2020 Innovative Leather Label Design Concept

In this increasingly competitive business environment, a seemingly insignificant brand element may actually become the key to impressing people. The new leather label series launched in 2020 is based on this insight-it combines modern aesthetic concepts with functionalist principles to create a new brand identity language. It is not only a simple decorative accessory, but also a delicate expression of the brand's cultural connotation.

ingenuity material decryption | why does this small label deserve to be taken seriously

The true sense of high-level is never won by appearance, but comes from the inner fine texture. This leather label is made of high-quality leather raw materials provided by internationally renowned tanning leather manufacturers, and is made through multiple complex dyeing and finishing and processing processes. Each piece of leather has a unique natural texture, gentle and delicate touch as smooth as touching silk, showing a low-key and uncompromising luxury taste.

Multiple Scene Adaptation | Unlock More Possibilities of Application Mode Market

Its use goes far beyond a specific category, but it can shine in multiple product categories. Whether it is embedded in the side of the handbag as the basic component of hanging ornaments, embellished at the waist of jeans to form a symbolic identification symbol, or applied to the opening traction system of light luxury stationery products such as glasses cases and notebook covers, the overall visual hierarchy and brand recognition can be significantly improved.

Visual Language Construction Guide | How to Make LOGO Speak Art Practice Rules

A successful visual identity system should not only focus on formal beauty, but also consider the effectiveness of the message. We recommend use metal concave press printing and local electroplating bronzing process to carry out personalized carving treatment, so as to enhance the performance of graphics or text parts. In addition, an unmodified space area is specially set up to facilitate the subsequent supplement of limited number or other exclusive content, and further stimulate consumers' desire for collection.

future trend outlook | looking at the evolution of the whole industry from a cloth label

As the new generation of young consumer groups gradually grow into the dominant force in the market, the weight of "emotional value" is rising. People are no longer simply concerned about the functional performance of the commodity itself, but more concerned about the life attitude and status symbolism it represents. Looking to the future, such product components that can resonate psychologically and meet the dual demands of individual identity and community belonging will undoubtedly become the star role in the new wave of consumption upgrading.